Evaluation, Question 4.

How did you use new media technologies in the construction and research, planning and evaluation stages?

Evaluation, Question 3.

What have you learned from your audience feedback?

Evaluation, Question 2.

How effective is the combination of your main product and ancillary texts?

       

Evaluation, Question 1.

In what ways does your media product use, develop or challenge forms and conventions of real media products?

Feedback on Music Video!

As a way of getting feedback from our target audience on our music video, we decided to create a questionnaire/survey for them to fill in. We did this using the Google Docs application: an option on the Google website that allows you to create professional, online questionnaires. After getting some replies from the questionnaire, Google Docs collated the data into pie charts and graphs, enabling us to interpret the data better. From the results we found that most of our target audience enjoyed watching the music video and in particular, liked the story line, the reverse effect we used and the overall style of the video. The one thing they would have liked to have seen was a band/singer singing the song. They thought the story line was easy to understand, the genre was made obvious, and they would rate it no lower than an 8.

For anyone else wishing to give us feedback on our video, here is the questionnaire!

Final Music Video

Audience Feedback from Print Task!

After finishing our print task, we decided to film a focus group to get feedback from our target audience. As stated earlier, we found our target audience to be the younger generation, aged 16-20, both male and female and interested in indie style music. For this reason, we chose particular people within our class who we felt matched the description. In order to start discussions, we gave them a range of topics to talk about including the style of the images; the style of the font used; the use of the two different locations; likes/dislikes and a rate out of 10. We then left the camera to film in order to get honest opinions from the group. We then asked another group (fitting our target audience) to write down things they would change about the task and things they thought worked well.

The first group thought the locations fitted well together and liked how the images looked quite vintage. They all agreed that seeing the magazine advertisement in a real magazine would definitely catch their attention and get them interested which means we have captured our target audience!

The second group thought the print task seemed organised and that all images and locations worked well together. They said it all seemed to link together perfectly and the font suited the overall style.

Final Print Task

Front Cover

Back Cover

Insert going behind the CD

Insert

Insert

Post Card

Post Card

Post Card

Post Card

Magazine Advertisement

Here is our final print task: our CD front cover, back cover, inserts and post cards and our magazine advertisement.

Results of Audience Research

The spreadsheet above shows the results of our survey for our Audience Research. It clearly shows that the majority of our audience are under 18 years old and mostly listen to folk style music, which is the style of music video we wanted to achieve. It also shows that our audience enjoy reading the music magazine NME, they listen to music often and are more likely to buy their music from their local music store than download it from iTunes.