After finishing our print task, we decided to film a focus group to get feedback from our target audience. As stated earlier, we found our target audience to be the younger generation, aged 16-20, both male and female and interested in indie style music. For this reason, we chose particular people within our class who we felt matched the description. In order to start discussions, we gave them a range of topics to talk about including the style of the images; the style of the font used; the use of the two different locations; likes/dislikes and a rate out of 10. We then left the camera to film in order to get honest opinions from the group. We then asked another group (fitting our target audience) to write down things they would change about the task and things they thought worked well.
The first group thought the locations fitted well together and liked how the images looked quite vintage. They all agreed that seeing the magazine advertisement in a real magazine would definitely catch their attention and get them interested which means we have captured our target audience!
The second group thought the print task seemed organised and that all images and locations worked well together. They said it all seemed to link together perfectly and the font suited the overall style.
Great job of audience feedback here :) The track even fits well!
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