For the magazine advertisement, we have decided to keep it similar to our flat plan as we quite liked the idea of using four images in a table-like layout.
The magazine advert for Mumford & Sons, I feel, really keeps with the theme of our whole project. The images have an old-style, grainy effect which we will be trying out with our images. We would love to be able to get this effect on our actual music video also which I feel would tie all aspects of the project together. There are a few different fonts used throughout the advert which I feel 'breaks it up' and keeps the audience interested. I think, along with the old-style images, the calligraphy fonts that are used really give an overall vintage feel to the advert!
The second magazine advert for The Stone Roses - Second Coming, has a more modern feel to it. The colour palette is again quite minimal using only blacks and whites with a dash of yellow. The line that is shown in yellow is made to stand out which, because of the colours used, I feel works well! The images used may be in the same layout as the Mumford & Sons advert but the style of the images are completely different. They seem to have been taken whilst the band were performing so it is almost like an action shot! As they have no effect on them (apart from the black and white colouring) they instantly make the advert more modern and edgy. I also think the font used contributes to this; I find it bold, edgy and attention grabbing!
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